Ivana Ehrensvärd is the author of the program “Web3 – a new business model in the world of art.” In addition to her experience in managing traditional art collections, gained through work in museums and with private collections, Ivana has ventured into the NFT world as the artistic director of the NFT collection project Ape School. During 2023, she created informal educational programs about the NFT world as part of the Belgrade Month of Photography and the Belgrade Blockchain Week. In addition to Belgrade, she shared her knowledge of the NFT world with artists in Croatia and at a hackathon in India.