Danica Sovtić: Examination of consumer readiness for the application of blockchain technology in the fashion industry

Undergraduate student Danica Sovtić defended her final paper with the title Examination of consumer readiness for the application of blockchain technology in the fashion industry

Abstract:
In this paper, we will see the impact of blockchain technology as one of the modern technologies, and how it can change the fashion industry to a completely transparent one that shows its operations behind the point of sale. This paper will try to examine consumer readiness for the application of blockchain technology in the fashion industry. The aim of this paper is to examine and verify consumer readiness for the introduction of blockchain technology in the fashion industry. In the first part of the paper, it will be familiarized with the general characteristics of blockchain, but also the protocols and platforms that are represented within this technology, as well as several examples of the application of blockchain in the fashion industry. In the second part, through conducting a survey, consumers’ readiness for the application of blockchain technology in the fashion industry is examined. After a successful survey, it was concluded that there is some consumer interest in the application of this technology in the fashion industry.

Full paper can be seen on the LINK