Marko Savićević: Development of the visual identity of the scientific research laboratory

Undergraduate student Marko Savićević has defended his undergraduate paper with the title Development of the visual identity of the scientific research laboratory on the example of the Blockchain Laboratory.

Abstract:

Design is becoming more and more important for every type of business
day by day, and for that reason it was chosen as the topic of this paper. The constant development of information technologies leads to greater possibilities at work and a greater need for design. A few years ago it was just logos and a few press materials, but today it is spectacular websites and virtual worlds. The research topic of this work is focused on the development of the visual identity of the scientific research laboratory. The visual identity will enable the laboratory to become recognizable in the public and to fulfill the goals it has set.

The goal of this work is to create an innovative and modern design that will awaken the desire to learn in students. The main results of this work are the laboratory’s visual identity, promotional and office materials, as well as the laboratory’s website. A user interface will give students the opportunity to learn and educate themselves about blockchain and promotional materials that will make students happy.

Keywords: visual identity, design, student education, blockchain

Full paper can be seen on the LINK